The moment in which Roar®️ is born is when the possibility of a paradigm shift in the world of beauty and the very concept of cosmetics take shape. The brand positioning, refined in every detail, is the point of convergence of continuous improvement, innovation, design, sophistication and elegance. 
"Swissness" is the DNA of the Roar®️ brand, which goes beyond the usual concepts of efficiency and rationality usually associated with the term, redefining its foundations based on 3 important pillars: Versatility (Agility), Audacity and Elegance.
 Our mission is, in short, the sum of the answers to the question "Would you dare to bite into the apple of beauty?" because embracing the audacity of change in an apparently crystallized industry certainly breaks the mold and creates innovation on several fronts. Creating extremely versatile products, intuitive to use with high performance, suitable for all genders, ethnicities and skin tones amplified by an immersive and engaging digital experience is simply the materialization of Roar®️'s thinking. 
 Roar®️ takes up the challenge of redefining the concepts of "Beauty Routine" aware of its own identity: inclusive, unique and unconventional, minimalist, rational, full of technological innovation and able to revolutionize the concept of traditional makeup.