There are a few key characteristics that make a firm do great branding work on behalf of clients. We could go on for pages about experience (clients of all sizes and in nearly every industry), communication skills and a keen sense of design (yep, we’ve won a number of awards) but we prefer to keep things brief and to the point. However, there are three components of great branding minds that we think set us apart: Perception: Judging which ideas fit, and which ideas feel forced. Which existing brand elements have equity and which may confuse key messaging. Just as important is understanding the emotional state of a business, where it’s been and where it wants to go. Outside Curiosity: We’re supremely confident in our skills, but we know we’re not experts on your business and your market. Thankfully, we’re good listeners, and even better questioners. We ask the obvious and not-so-obvious to better inform our thinking and get our team singing the same notes. Perspective: We’re quite adept at wedging our feed into many different shoes in order to see a brand from all stakeholder angles. Quickly understanding what motivates various internal teams, how they activate the brand and then meeting their expectations means better brand alignment across the organization.