Trust Axiata Digital Limited is a Mobile Financial Company that was established on 29th May of 2020. Being authorized by Bangladesh Bank Mobile Financial Services regulatory authority it took the brand name ‘tap’. It is jointly ventured with ‘Trust Bank Limited, Bangladesh’ and ‘Axiata Digital Services Sdn Bhd, Malaysia’ and was formed under “Bangladesh Mobile Financial Services Regulations, 2018”. Having jointly incorporated as a private limited company with 51% share owned by Trust Bank Limited and 49% share owned by Axiata Digital Services Sdn Bhd, both the companies signed the joint venture agreement to operate Mobile Financial Services (MFS) and Payment Service Provider (PSP) operation in Bangladesh. With the underlying objective of ensuring a wide range of MFS for banked and unbanked population of Bangladesh, TADL has executed the launch of its MFS product on 30th December 2020 with the brand name “tap”, TADL offers the most convenient, flexible, secured and affordable services and it purpose to gain a wide range of financial inclusion of people from all level of income. Beyond basic access and utilization of Mobile Financial Services, “tap” aspires to revolutionize the customer lifestyle by bringing innovation to the sophisticated digital payment movement system. The ultimate focus of ‘tap’ is to provide innovative services, make a strategic partnership with key players in the value chain and become one of the leading Mobile Financial Service providers in the country. It is a complete digitized payment ecosystem of the country. Currently, “tap” is running through a wide network of agents throughout urban and rural areas of Bangladesh with a fast-growing customer base.