Sunetaa offers hand-stitched & printed apparel and lifestyle products created by socially and economically unprivileged women from across India. Sunetaa products offer modern as well as western designs, all reasonably priced. Proceeds from sales help these women help themselves – Sunetaa's mission is to encourage women from less privileged backgrounds to acquire new skills; to give them the self-confidence and self-esteem required to earn by their own industry and initiative, and to enable them to carry this newly discovered skill and confidence into the wider world. Sunetaa understands the struggles that few underprivileged sections of the society go through and focus on uplifting and empowering them. As a brand, Sunetaa's products constitute ladies' ethnic wear sarees, Kurtis, kurta-sets, wester wear tops, and hand-crafted products. Sunetaa has been identified as a promising means of providing a livelihood for underprivileged women. Sunetaa has made a significant contribution to the lives of the women working with it, which has helped improve their economic as well as social status. It continues its march towards fulfilling its vision of being a brand that symbolizes empowerment of rural and semi-urban women while recognizing and promoting equal rights & opportunities to underprivileged women with fewer rights, lower education, health status, less access to resources. Breaking gender roles socially constructed that are oppressive & need social transformation.