JIWONCHOI is a jewelry and fashion accessories brand from Seoul, South Korea. The #JCbabes are spontaneous, mischievous, and both elegant and whimsical. Made in the heart of Seoul, JIWON CHOI emphasizes high-quality materials, transparent process, as well as a fair trade to retain artisanal craftsmanship in the historical metalsmithing jewelry district of Jong-no, Seoul. Inspired by the love for multi-artistic mediums and fuelled by pop culture and contemporary art and languages, JIWON CHOI emerges as a creative jewelry label.