Pelle now runs Spring/Summer, a creative digital agency in Copenhagen, Denmark. http://www.linkedin.com/company/2490177 Before this he was Creative Director at B-Reel in New York, after being at In2media for 10 years where he was leading the creative department as Executive Creative Director. Pelle have made solutions for the following companies among others: Uniqlo, Victoria's Secret, Jose Cuervo, PNC Bank, Google, adidas by Stella McCartney, Mater, Soren Rose Studio, Lasse Pedersen, Werktette, Designbolaget, DR2, Carlsberg, Tuborg, Somersby, Vero Moda, PFA Pension, YouSee, Sony BMG, Berlingske, TV2, Louis Poulsen, Targetti, Olafur Eliasson, Samsung, Pfizer, Carlsberg, Sony BMG, Berlingske, TV2, Letpension, Aller, Nokia, Bang & Olufsen, Philips, LaFamilia, &Co, Dansk Magazine, COVER Magazine