Medimall was established in 2008 from a selected team of eminent gynaecologists with extensive experience as well as professional recognition in providing health services with a common primary goal: Assist couples with reproductive capacity difficulties make their dream come true. At the same time, the establishment of an additional business unit took place with a fully equipped diagnostic centre, providing the necessary diagnostic test results to both couples’s efforts to be parents but also to individuals that entrusted their proactive health check with Medimall. Medimall’s vision is to create a model medical - IVF unit which will be a reference point, both in the diagnostic field of the broader primary health care and in the delicate field of IVF.