In 2017, we made it our mission to not only help beauty and personal care brands reduce waste, but to reuse it too. We’re out to prove that the beauty industry can thrive solely using upcycled materials – from ingredients to packaging. It's no secret that the overconsumption of the earth’s finite resources, and the amount of waste produced, is having a harmful effect on our planet. We empower beauty and personal care brands to reduce and reuse waste by growing the upcycled beauty movement. What we do: WE INFORM: Raising awareness and growing the demand for upcycled beauty. WE INSPIRE: Helping brands make more sustainable choices. WE ENABLE: Making upcycled cosmetic ingredients more accessible. Together, we can shape the next generation of sustainable beauty.