We believe that fishing for donors is all about identifying with the fish. Where do they swim and why? OK maybe it’s also about learning to swim in a school with other fish and keeping your eye out for the big fish. It’s a team effort after all. After all these years, we think we’ve figured out what it takes to be successful fisherpersons. We like to share. Here we go: 1) Find those golden big fish – your partners 2) Work well with others 3) Swim out on your own when you have to Your organization will never be the same. It’s a good thing. And, by the way, the fish love it when you handle them kindly.