Today, 90% of a company’s value is based on its non-tangible assets. Value does not show anymore what you have had or done before, but what the rest of the world believes that you are going to do next. Perception of your clear purpose and roadmap is key to raise the value of your brand and your company at every level (from employees engagement to investors trust). Understanding and managing the perception of value has been our field of expertise and our main focus for more than thirty years, from the very start of the digital revolution. do you want to grow your company value? We are here to help you to sow a Big Datil.