“TirEKA” is a portmanteau of the words: Tire and Eureka. We were created by GBCS Group, a Canadian based company with global reach who have come up with the “Eureka” solution to a global “Tire” problem. Tireka is a mobile application focused on generating data that will better serve you through its capability to provide safety, aggregate the comparison-shopping aspect, centralize referral and rating metrics and generally eliminate the guess work from tire management and servicing.