We are now one year old. From humble beginnings we remain true to our goal. To provide surfers and lovers of the ocean lifestyle with performance food products sourced from nature’s own cupboard. 2017 was a big year for us, first launching our SURF BAR in March followed by our first four products in our powder range. In 2018 we have already released two more powders and another SURF BAR to the range, with a special collaboration SURF BAR underway. We have stayed close to our roots and have made a conscious effort to support surfing at many levels. We have ongoing partnerships with Surfing WA and Surfing Vic and we will be attending our second BL Blast Off in NSW this year. We have a growing and loyal ambassador base and continue to attract people with greater influence. These people have not been bought, they simply love our product and are stoked to champion it. Our Business model is very simple. Our excellent products in the right place with the right people. We do not flood areas, we are selective. We are not in it for the short game, we make long term connections, we make GOOD friends. Where there are surfers with a cool, friendly and healthy vibe we are THERE. We want to surf for as long as we can and help progress surfing by doing one thing – help people surf better, for longer. Steele Walster Founder & President