Green Alpha is an asset management firm founded in 2007 on the belief that in order to live and thrive on our planet, we must make an inevitable economic and technological transition to sustainability. Our investment strategies address core economic concerns emerging from the risks associated with resource scarcity and the worst effects of climate change – both exacerbated by population growth. We see innovations that simultaneously address these core systemic risks and improve economic productivity as the greatest growth drivers of the 21st century. Our Approach - Innovation-driven financial performance - All-cap, multi-sector, global growth - Environmentally conscious, financially pragmatic - Driven by science, demography and innovation - Fossil fuel free portfolios - Bottom-up investment process built on fundamentals, value analysis and a mega-trend growth thesis