Water consumption has constant demand, hence the opportunity to catch the positive attention of many consumers with free drinking water and interactive *DOOH advertising screens with programmatic advertising Founded in 2014, Watermedia International Ltd. developed and designed the world’s first water- media dispenser platform with DOOH screen, designed for programmatic advertisement (a registered patent) Operating in Italy, Russia, and Israel, with hundreds of locations, Watermedia provides a perfect, eye-catching advertising platform, which can be deployed easily and successfully across many industries/locations.