Passion for innovation! That's what drove us to start the Select Smart project. We manage mono-brand stores with the goal of bringing the brands and the customers closer together. The management is done according to each brand's goals and positioning. We believe that the consumer and retail market are changing fast. As a result, there's an urgent need to have an operator that can translate each brand's true mission into its management and offer, which is difficult to do when it comes to multi-brand spaces. That's the gap that we aim to fill, as we provide the customer's an innovative, true to heart shopping experience. As of now, we have brought the customers closer to Xiaomi, Miniso and Huawei.