DK-Konfekture was founded in August 2014 by Katjes, Ritter Sport & Dan Kongsted. We are 19 dedicated and committed colleagues who work hard every day to share our passion for the brands we represent, with the many consumers in Denmark who like chocolate and confectionery. We are proud of the quality our products represents and we strongly believe our brands has a high potential among the quality conscious consumer. Mission: Our mission is to ensure that both consumer and Danish retailers have the best possible access to strong brands with unique high quality product features, at the best possible trading conditions, to the benefit of retailers and brand owners! Goal: Our overall goal is to increase accessibility, visibility, rotation, and ensure the best quality consumer goods offer at a reasonable price that ultimately ensures good bargains for retailers as well as brand owners! It is our commercial goal that our customers should increase their earnings by at least 5% annually compared to the year before, each year. This growth must be via retail sales out of store, which is executed through the strong focus and knowledge we as partners can add to the category! It is a commercial requirement that our bottom line should be positive, and it is our duty to say no to business that gives a negative coverage contribution! Values: We are a team where everyone is an equally important part of the team and nobody is over the team! It must be fun to go to work. We will win. We must ensure and implement good merchandise for customers, owners and employees, so we always have a positive annual result! We need a safe workplace where employees feel appreciated!