We live in a highly volatile, uncertain, complex, ambiguous and connected world. Crises develop more rapidly, and can have a more profound effect, than ever before. To protect your most valuable strategic asset – your reputation – you need trustworthy counsel with clear perspectives, decisive analysis, sound judgement and most importantly, unparalleled experience. Aprio Credence provides strategic counsel, skills development and world-class implementation of corporate and brand communication solutions to an unrivalled client list including JSE Top 40 companies, Fortune 500 global giants, and professional advisory firms. Aprio Credence is a member of the Aprio Group, bringing the ethical and consulting standards of the world's leading professional services firms to the fields of reputation management and corporate communications. From product recalls, mining and engineering disasters and corporate governance scandals, through to the world’s-longest-running product boycott, crippling industrial actions, damaging urban legends, and corporate transaction difficulties, Aprio Credence has been on the front lines of some of the highest-profile reputational crises of recent years. But our crisis communications interventions frequently involve assignments you have never heard about or don't remember. And that's how we prefer it. Contact Esme on esme@aprio.co.za or Alan Arguile on alan@aprio.co.za if you wish to arrange an introduction to issue and crisis management, and see how their ARMOUR programme can help you optimally prepare for, respond to, and emerge more resilient from a crisis.