Sports Media International enjoys an exceptional and unrivalled reputation for creating highly successful commercial, marketing and investment programmes in motorsport. Since formation in 2001, SMI has been the driving force behind the triumphs of some of the sport's most recognised teams, manufacturers and drivers. By employing only experienced motorsport professionals and keeping its operation lean, SMI provides an intelligent and results focused service. SMI CEO, Jonathan Bancroft, has more than 25 years hands-on experience in the world of motorsport. The company is involved in all the major international motorsport championships, from Formula 1 to MotoGP, Formula E, IndyCar and the World Endurance Series. SMI is able to bring its extensive motorsport knowledge and global contact database to help its clients create and implement highly effective and profitable motorsport programmes.