hoojook is a cloud-based, new CRM platform with social intelligence. It helps the automotive industry generate new leads, cultivate the leads, manage brand, and close business. hoojook’s patent-pending analysis engine transforms chaos of social chatter into actionable information for the automotive industry. We are applying big data analytics to human generated content from social media to aid/benefit the automotive industry/vertical. The hoojook platform has data science tools necessary to provide enormous amounts of insight to the automotive OEMs and marketing service providers. hoojook also provides a campaign and communications platform to engage with people on social media networks. hoojook's Automotive Reputation Management module automates the reputation/brand management process, and enables SEO for all businesses in the automotive industry.