In response to the rising tide of anti-Asian hate and the Atlanta tragedy, The ACTION Project formed to help stop violence and discrimination against Asian Americans and share our stories with the greater American people. We are a grassroots group of Asian American Academy and Emmy Award-recognized creatives and leaders in entertainment, law, technology, business, education, and journalism leveraging our creative talent to shape the national narrative around our diverse community. In the spirit of open collaboration and urgent action, we actively partner with the ecosystem of Asian American organizations as a creative agency and brain trust to ensure the success and effective communication of our collective initiatives.