Brand Scotland is a strategic marketing and communications collaboration, supported by a bold values-based narrative and clear vision: that Scotland is recognised as a leading global citizen, and a dynamic, fair and inclusive country in which to live, work, study, do business and visit. It brings together the collective communications efforts of the Scottish Government and key partners (VisitScotland, SE/Scottish Development International, Highlands and Islands Enterprise, Universities Scotland, Creative Scotland and Scotland Food & Drink) to harness our energy, expertise and resources and to increase the impact of all our work in building Scotland’s global reputation and in order to stimulate renewed and sustainable opportunity.