Arro Coffee® is a story of passion and dedication for the Italian culinary tradi- tion. Way before in 1996, the concept was born in the mind of an Italian entrepreneur, wishful to expand the boundaries of his activities outside Italy and with a strong passion for food, particularly of his land. From the very beginning, the goal has been to spread the knowledge of the best Italian products across the world. Years after years the desire of a unique creation has become more and more longing. 20 years after the initial idea and after having heard about for a long time, his children decide to realize this long-standing wish. In 2016, Arro Coffee® finally sees the daylight and shares with Londoners the genuineness of three very special Italian products: Coffee, Chocolate and the inevitable Panettone. || The Concept Arro Coffee® is a concept based on spreading the Italian culinary culture in all its aspects. Flavours, architecture, craftsmanship and attitude have been put together to offer customers a unique experience. Entirely designed by Italian architects and with Italian materials, the wood furniture is the frame for the warm and welcoming atmosphere. The selection of products has been accurately made from Italian artisans to guarantee genuineness, highest quality of products and the best sensorial experience. Coffee, choco- late and the inevitable panettone are our masterpiece products that we have selected to sweeten the palates of our customers.