Juice Generation was founded in 1999 in Manhattan with one mission: to create a friendly, accessible juice bar where New Yorkers of all lifestyles and ages could experience the energizing effects of fresh, raw juices and smoothies. And it's our passion that spurred a city-wide revolution in conscious eating. Today, sourcing strong talent is as important to us as sourcing local and organic produce. Fresh perspectives, fresh fruit, fresh & uncharted territory: join us on the journey!