Covid-19 has changed the world as we know it. It has challenged the business landscape and accelerated the need for innovation in growth strategy and securing brand positioning, if business is to thrive today and into the future. Growth strategy has to be based on brand specific customer data that will inform the trajectory of the brand and the company. “Thanks to the big data revolution, companies now can collect an enormous variety and volume of customer information, at unprecedented speed, and perform sophisticated analyses of it.” – Harvard Business Review, September 2016. More than ever before, brands can gain meaningful insights from these analyses, to inform marketing decisions that will grow brand value in the minds of the consumer and ultimately create brand longevity. Brand Pulse Monitor (BPM) is driven by a single goal – data driven strategy to creating successful companies. We wanted to make this accessible, easily understood and most important simple to deploy by companies of any size.