Headquartered in Barcelona Spain, with offices in Dublin,Ireland and Riyadh, Saudi Arabia, CREA IDEA LAB is a consultancy and think tank for advanced smart cities. The company has its own R&D department and startup incubator where innovative companies are developing solutions for the Smart City market. We have participated in the EU projects Triangulum (HORIZON2020-No 656478) and UrbanWins (HORIZON2020-No 690047) in Sabadell, Spain since 2016. CREA IDEA LAB is a member of the European Innovation Partnership on Smart Cities and Communities (EIP-SCC), EU AI Alliance, the IoT Catalan Alliance of the Catalonian Government and the Chamber of Commerce Brasil- Catalonia. We advocate for purposed-centred design of the city’s infrastructures deployed through an integration of its vision and understanding at all levels. We have promoted a unique city design methodology through our work in CREA IDEA LAB since 2014. It consists of the best global practices and also of the learning from past projects. CREA IDEA LAB has its roots in Europe and as a result we work closely with such great cities as Barcelona, Milan, Amsterdam and Eindhoven.