PIU comes from a unique and innovative universe with products that blend the intensity of the sea with the sophisticated life of the city, fit to dress elegant mindful and timeless women. The brand represents fashion Designer Priscilla Simões’ self-awareness and discovery process. And (is) also an intense search for her solid roots of the Bahia state culture, which connects nature and our people’s creativity. A remarkable and strong new brand is born in the Beachwear and Resort Wear market, with products made from crafty handmade processes and ecologically green materials.