LifeSound is a holistic hearing retail concept store and franchise with branches in Gateway Theatre of Shopping in Durban and The Victoria Centre in Pietermaritzburg that offers professional hearing tests by a resident qualified audiologist, in a convenient and accessible environment, as well as a range of hearing protection, enhancement and enjoyment products on the cutting edge of technology. As the world’s first audiological retail concept store, we are committed to ensuring that you take better care of your hearing. Our mission, as a preferred sound ambassador, is to enrich the lives of our customers by providing a one-stop sound experience, for their everyday, anytime hearing needs. In today’s world there is a growing awareness of the damaging effects of noise, allowing families to be more open to the idea of preventative hearing health care; LifeSound is the service provider that will take care of these needs.