Earnestine Benford powers Creating Breakthroughs LLC, a brand management and market research consultancy dedicated to developing successful brands by equipping organizations with the ability to solve challenging consumer-centric questions that drive growth. She is a global B2C/B2B consumer marketer coupled with extensive market research experience. During her 25-year career she has held senior level strategic roles in Fortune 100 companies e.g. The Coca Cola Company, Sara Lee Corporation and Disney Consumer Products . Additionally she has consulted with Population Service International -Kenya and Fleury Michon, France. Core competencies include: brand management, consumer insights, brand strategy, consumer segmentation and innovation processes from concept to launch. Specialties: Fractional CMO - Research : CX Mapping, Online Qualitative & Quantitative Research, Trend Reports, Consumer Segmentation