Unibank is the first bank in RA listed its shares through an IPO at NASDAQ OMX Armenia. It is one of the leading and high demanded banks of Armenia, providing its clients wide spectrum of banking products and services. The most strategic directions for Unibank are retail business development and assistance to SME . Unibank is also one of the high-tech banks of Armenia and focused at realization of projects on business processes automatization and introducing new technologies in the banking service. Unibank Privé was set up to provide Unibank’s clients with a private banking service. Unibank Privé offers financial solutions to customers with a certain status and income level including a structured approach to capital management, effective financial planning and the development of a tailored investment strategy Today Unibank is positioned itself as people’s bank, providing opportunity for the population to become investors of the Bank.