The Brazilian Travel Blogs Association (ABBV) is a non-profit organization engaged in the professional growth of bloggers in the travel industry. ABBV aims to integrate its associates and to create relationships with companies and agencies in the tourism and digital content industries in order to stimulate the market's growth. We want to create an environment to develop and promote activities related to travel bloggers, and their business relationships, in a transparent and ethical manner based on respect for the community, content quality and information accuracy. Human initiatives | To establish the segment's credibility by developing transparent and trusting relationships between readers and bloggers. Creative initiatives | To stimulate creative activity, critical thinking and knowledge production in the tourism and digital content industries. Market initiatives | To help professionalize travel bloggers and create segments and actions that generate them ethical and lasting income. Commercial initiatives | To provide society with guiding information about travel experiences and reports that help increase domestic and foreign travel, and economically develop the destinations involved. Social initiatives | To encourage collective action among travel blogs that help protect our environment and motivate readers to become socially responsible. Cultural initiatives | To expand bloggers reach into literary, school, academic and trade environments through actions that promote the preservation of tourist destinations' heritage.