For more than 50 years the pioneering brand BaByliss Paris is by your side in everyday life to strengthen your style by offering you beauty tips of professional quality. The story of BaByliss started in the early 1960s with the launch of the first curling iron developed by hairdressers René Lelièvre and Roger Lemoine in the back of a small hairdressing salon in Montmartre. Since then BaByliss has been reinventing itself day after day with a varied range that meets the needs of today's women and men. BaByliss in the world with a few figures: European leader in hairdressing 600 employees around the world Present in 61 countries including 12 subsidiaries 4 research & development centers + 4 million clippers sold per year + 2.5 million hair dryers sold per year + 5.5 million styling devices sold per year 80% of French households own at least 1 BaByliss product Product Rewards: Elected Product of the Year 2016 with the Secret Curl (Grand Prix Marketing Innovation) 2015-2016 Beauty Victory with BaByliss Pro Digital 6000E Hairdryer INN'awards 2015: 3rd prize for the Secret Curl (awards the best innovations) Victory of beauty 2013 with the Curl Secret Strategy Rewards: Silver Award 2019 in the category "Best Customer / UX Experience" at the G20 Strategy & Management Summit Winner of the Communication Awards 2017 in the categories "Best Website of the Year" and "Best Communication Action on Social Networks”