It is estimated that collisions account for 1 billion bird deaths each year, or 10% of the total bird population in North America. In all of these collisions, buildings pose the biggest threat. Exterior glass, whether it be clear, tinted, or reflective, is not a recognizable part of the natural world for birds, and therefore, they simply do not 'see' it. Daytime collisions are generally associated with the reflection on the glass of vegetation or the sky on the lower 3-5 floors. Feather Friendly® was developed 10 years ago and is on its 6th generation. In that 10 years we have sold our solution globally with great success in reducing and eliminating bird collisions. Toronto was the first city in the world to develop Safe Building bylaws in regards to bird conservation. Similar guidelines have been adopted in major cities across North America as well as globally. Feather Friendly® is not a film but a marker that is placed on the outside surface to reduce reflection and alert birds to avoid a collision. It is fabricated from only the highest quality 3M product and carries all the durability and performance assurances from 3M. Our Commercial and DIY products have been used for over 10 years on thousands of residential and commercial installations with the highest performance rating both in longevity and reduced collisions. It is for both new construction as well as retrofit projects. We offer Commercial - Design, Consulting, Supply and Install or Supply only - and Residential DIY solutions. Feather Friendly® is recognized, approved and endorsed by both the American Bird Conservancy and FLAP Canada and is quickly becoming the number one choice to reduce bird collisions with glass. Visit us at http://www.featherfriendly.com Local: 416.233.6900 Ext. 230 | Toll Free: 1.888.874.1755 Ext. 230 | Fax: 1.888.835.5995 Email: featherfriendly@featherfriendly.com Connect with us on Twitter, Facebook, YouTube and Instagram at @FeatherFriendly