Beauty & Vitality is a new brand whose foundation is based on the belief that great skincare is at least two dimensional: boost the skin’s microbiome from the inside by improving gut health & skin health with a skin loving probiotic infused multi-nutrient; and from the outside with a pre&probiotic infused skin cream – helping you be beautiful inside and out. The emergence of new scientific research techniques investigating the relationship between the gut and skin microbiome gave the founders of Beauty & Vitality the belief and evidence needed to support the development of Beauty & Vitality and its microbiome skincare regime. Today we have a focused range of 4 products, a moisturiser and a multi-nutrient complex, sold separately or as part of a dual skincare kit, targeting two different skin concerns: blemishes & breakouts versus menopausal ageing skin. The products are finally ready after an extensive research and development process, to offer to customers. We plan to present the products directly to the customer via our website (www.beautyandvitality.co.uk) and via high street stores such as Lloyds Pharmacy and Superdrug. In addition, we are already working on new formula for a number of additional innovations including night creams, eye creams and serums, haircare and a men’s range. But what is this research and why are we starting now? The gut-skin-brain axis, first proposed in 1930, is the focus of new emerging research techniques that confirm the theory’s original hypothesis that changes in the gut microbiome are linked to changes in the skin microbiome (acne, inflammation) and emotional states (depression, worry and anxiety). Inspired by this research and our nutrition teams’ interest in the area, we started working with formulation experts and UK based manufacturers to develop the Beauty & Vitality proposition – a skincare product that treats the gut microbiome and skin microbiome – delivering skincare inside & out.