WINN INNOVATION is a natural evolution of user-centered design, consulting firms specializing in the design and development of new products have advanced to the point of generating products with high added value. However, the evolution of markets, the constant change in technologies and the development of new patterns of behavior in consumers and users, the demand for prospective and systemic approaches that offer organizations new sources of differentiation in order to generate products, Innovative, relevant and highly profitable services and experiences. This is the reason WINN INNOVATION emerged as a response to the changing needs of the environment in the complex world of business.