If there’s one thing children do it’s grow. Fast. They need so many sets of clothes, for so many different occasions, that it’s hard to keep up. It hurts your wallet and the planet too. That’s why thelittleloop does children’s clothes with a difference. Members can choose a selection of beautiful clothes, direct from their favourite brands, for a fraction of the purchase price. They just send them back when their children grow, or they fancy a new style, for a whole new selection. For brands we offer a low risk way to enter the circular economy, and bring their products to a whole new conscious customer-base. Our marketplace lets them test a rental business model without any of the tech or logistical overhead of doing it themselves. They can divert latent stock from loss-making sales into a new rental channel which brings upto 180% ROI. And they’ll benefit from data to help them understand what makes millennial customers tick.