Virtuale stands for Virtual Biennale and is a Festival for public space using new digital tools not only to view the artworks and to interact with them, but also to design the experience of participation itself. The program content for Virtuale focuses on the use of public space, mobile communication technologies, and explores the types of audiences found in public space, inventing “playful” new strategies to bring the public into the exhibit as “real” visitors being offered a unique experience. The project encompasses Artworks using Augmented Reality, Urban or Location Based Gaming, and Digital Heritage applications. It is interdisciplinary, bridging areas such as art and technology, digital heritage and tourism, as well as digital culture and art mediation.