Creation: Holistically branded packaging for new brands / new product offerings for established brands Development: Sustainable alternatives for existing brand packaging Development: New dispensing systems for hybrid makeup / skincare formulas Development: Primary and secondary packaging for fragrance and ancillary categories Development: Primary and secondary packaging for makeup and skincare categories Development: New application systems for liquid cosmetics, including lip, eye and face subcategories Sourcing & Testing: Packaging components, tooling, and mass production in multiple international/global factories simultaneously Value Creation: Existing brand redevelopment to create value opportunities and cost-effective enhancements Landscape Studies: By subcategory