Orinoco was founded in 2007 by a group of professionals who met at Amazon Japan. Its main members have held senior positions in online retail management, marketing and mobile in companies such as Amazon Japan, Disney Internet Group and Apple. The company's primary focus is to develop a digital content delivery platform for music and documents. The platform will support wikitt.jp, a site where any aspiring musician or writer can publish and sell their content, and also Wikitt Enterprise Services, a digital content delivery service for selected publishers and musical artists.