The Buffalo Creative offers creative Instagram management & consulting for Buffalo-based businesses. It was founded by Lauren Spoth, the Creative Marketing Director at Step Out Buffalo. Lauren has helped Step Out Buffalo organically grow their Instagram presence by over 80,000 followers and counting. She studied photography, graphic design, advertising, public relations, marketing, behavioral psychology, and social media throughout her undergraduate and graduate careers at the Rochester Institute of Technology. Over the past 8 years, Lauren has spent significant time in the WNY marketing scene, spending the bulk of this time creating content for and managing Step Out Buffalo's social channels and researching, creating content for, and managing local businesses across all industries' Instagram pages through The Buffalo Creative.