We make innovation happen. The Forge is a spin-off of Ghent University. We found out that there is so much evidence-based knowledge on creativity and innovation, on what works and what doesn’t work in companies and how to stimulate it. We know so much about it, but this knowledge is stuck in the basements of universities. It just sits there, it’s not being communicated to the real world. And at the same time creativity and innovation are the real buzzwords of our time. How often do you hear those words used by colleagues, managers and especially politicians? At this moment, there are dozens of management guru’s talking to big audiences about creativity and innovation, and none of them seem to know an awful lot about the research. They don’t have actual evidence for the claims they make. These management gurus are really good in composing fun melodies, but they don’t necessarily have good lyrics. The Forge wants to close this gap and make evidence-based innovation available.