Telad was founded in the 1960's as a small production company in Jerusalem named "Idan" and provided services to the Israeli channel 1 and to TV stations worldwide. “Idan” was reestablished In 1973 into “Telad” as part of a joint establishment with the Israeli investment firm Israel Discount Bank. In the early 1990's "Telad" upgraded its position after winning the bid to operate the newly established Channel 2 and was the first of the three concessionaires to broadcast the first transmissions on the opening day of channel 2 on 4 November 1993. Later on, during the late 1990's, Telad acquired exclusive broadcasting rights of TV channels broadcasted on the satellite TV and cable TV – among them The History Channel, E! channel, Biography Channel and the MGM and MGM HD channel. Until 2004 Uzi Peled was Telad’s CEO. He was then replaced by Dorit Inbar and in 2005 by Rhonda Attar. Today the company’s CEO is Dan Tadmor.