AlSafi Foods Company (ASF) is a subsidiary of AlFaisaliah Group Holding. ASF’s mission is to become the market leader in the food category within the GCC and MENA regions, through developing brand extensions and building upon AlSafi’s long-standing heritage, one that boasts an exemplary reputation amongst its consumers. The AlSafi products are highly regarded for their quality, taste, nutrition, convenience of use and good value. At ASF we recognize the importance of healthy living. Over the years, the products that we have produced have provided a wide range of nutritional choices. We will continue to develop and innovate with new and existing products, with the highest quality standards and best-practices in order to provide our beloved customers with the best locally-manufactured food.