In 2015, two entrepreneurial brothers Bal & Sarj Sabharwal became aware of the sheer volume of polystyrene products used while attending a local, annual, one-day-event. Both brothers being engineers, businessmen, and community activists, quickly realized the impact of how this one event was generating mass amounts of non-degradable waste. This single event saw nearly half a million visitors attend and those attendees consumed food served on and with millions pieces of foam and related products. It was a calling that both felt they had to answer. They launched a gofoamfree campaign that has successfully removed millions of polystyrene products from landfills and are becoming innovators and researchers of biodegradable products. The goal through research, outreach and activisim is to cultivate world class sustainability solutions with consideration given to environmental and social impact.