Founded in 2013 with support from Amsterdam Marketing, the city's CVB, this association represents Amsterdam's diversity of unique event venues, and does so both nationally as internationally. This is a unique collaboration between multiple companies (the participating venues) and an effort to join forces in order to reach buyers and decision makers across the industry to communicate the venues' possibilities and added value to (events taking place in) the city, as well as to further promote Amsterdam as a hot destination for (inter)national conferences and events.