The goal of the Icon Studios Media platform called “Caribbean Webcast Inc.” (CWI) is to capture, catalogue and engage the world with rich online content highlighting interaction with website users. It is intended to be one of the premier interactive sources for the exciting developments in New Media (Audio and Video Streaming), both regionally and globally. The world has increasingly grown dependent on the internet for entertainment, information and advertising. The media platform delivers and distributes Caribbean News, Business, Popular Culture and Entertainment to the rest of the world via the internet. By pulling the Caribbean together with the cross cultural delivery of web content (news, information, music videos, concerts, festivals, music etc.) the media platform becomes a diverse entertainment source additional to television and radio for the Caribbean. The rest of the world has a desire to participate in the cultures of the Caribbean, evident from our tourism income. The platform also takes Caribbean culture and products to them. The media platform is a vehicle for advertising. The internet is a prime source of advertising in the modern world. However with the culture of the product, and the target market for the product advertising with the media platform becomes a noteworthy investment. Advertisers can readily see the reach of their advertising via internet “hit” reports which stand as a spring board for gathering advertisers.