Bratpack is a lifestyle specialty store offering the widest range of international bag, footwear and apparel brands. It was conceived with the needs and wants of young people in mind. Bratpack conjures the hip niche market identified as the music lovers, designers, internet users, budding and known artists, street fashion skaters, professional and sports hobbyists and most in the wave of the “be seen” culture. It is not only a store out to sell merchandise but one which recognizes the true nature of the youth market imbibing the mature state of cool confident hip thinking ready to take on the challenges of the world.