Brian Costello Design LLC is the culmination of over a dozen years of solving tough challenges by embracing proven design philosophies, methodologies, and principles while entwining our professional and personal life experiences. We are passionate artistic creators embedding empathy at the intersection of science, engineering, and technology. We harness a human-centered design approach for: IMPROVING Product Definition CREATING Intuitive Concepts DELIVERING Delightful Experiences We are multi-disciplinary designers bringing ideas to life from sketch to prototype while leading and practicing proven innovation methodologies. Leveraging deep expertise designing products through research and human factors, championing user needs across physical & digital experiences throughout. We're captivated by difficult challenges and understanding what drives people.  We're driven by uncovering their most pressing needs and creating gratifying solutions which aren't easy because let's face it... as 'people', we are all individuals and unique. We've found that product definition and development is a 'dance' of constant trade-offs, and 'design' is the tool to find the perfect balance.  Complicated initiatives require teams of people working in harmony with a clear understanding of how each trade-off impacts the others, ensuring ‘value’ isn't sacrificed. Our design approach is to be that common thread and intermediary between other disciplines, ensuring visibility into stakeholder impact with each design decision made. A better understanding of human behaviors and product interactions is our foundation to design beautiful, meaningful solutions.  The possibilities of improving life, helping people, and delighting them beyond expectations keep us inspired. ~Brian