The Debrief was launched in 2014 when it became clear that there was a huge opportunity and desire for smart, timely, unique digital content targeted at smart, constantly connected 20-something millennial women. It was a move that sent ‘ripples through the magazine industry’ (not our words – but they sound good, right?) Our mission is simple: to provide the right mix of content, in an authentic tone of voice that resonates with our audience, at the right time and in the right format. Our audience is busy and discerning – if we want to cut through the noise online, we need to ensure we’re always serving up the content that will resonate with her best at that moment, delivered to the right place.