To create something outstanding we sometimes need to break with tradition and common thinking. GEOX was born thanks to an unconventional idea of Mario Moretti Polegato, who cut holes in his rubber-soled shoes with a Swiss Army knife to relieve his overheated feet when walking through the Nevada desert. This brilliant idea was improved, tested and patented, but the idea of the "shoe that breathes" was not backed by footwear producers. Instead of abandoning his idea, Polegato founded an independent company in the 1990s. In a few years, it became leader in Italy and one of the major world companies in the lifestyle-casual footwear market. Today, as an international group that has registered over 60 patents, GEOX produces footwear, clothing and accessories. The wide range of Geox products, intended to meet the needs of the entire family, matches a strong technological content based on wellbeing and comfort, with contemporary style.