About Our Logo & Values SFG derives its values from the king of the African wild  Even though the LION knows its power, it will not abuse it. Unlike other cats, it will only hunt when there is a true need Likewise,  The SFG Advisor will never abuse or take advantage of the client who places his confidence and trust in him. No product or service will be proposed unless there is a true need for that product or service and it helps the client in achieving his overall objective  LIONs are unique in that they are the only cats to live in groups referred to as pride Likewise,  SFG advisors perform their work with pride. Making a difference in people’s lives is their passion. Focusing on how to be effective problem finders rather than only problem solvers is what differentiates them  Of all the big cats, the LION is the only one which relies extensively on group cooperation Likewise,  SFG Advisors understand the value of group co-operation and capitalize on each other’s knowledge to deliver proven solutions for their clients financial challenges  Even though proud and powerful, the LION knows that it has to get up every day and run faster than the fastest hyena in order to survive Likewise,  The SFG Advisor knows that he has to get up every day and take care of business … because he knows … if he does not take care of his clients, someone else will.